With solar energy, technological development is in full swing, and yielding power and cost effectiveness are still increasing significantly every year. The temperate climate of the Netherlands is also favorable for the overall cost efficiency. In addition, solar energy has less visual impact on the landscape than the placement of wind turbines. There is also no need to compete with the use of space for food production along the motorways, which is often the case in the construction of solar farms. The chances for solar energy along the national road network therefore seem large.

The highway A37 was selected by Rijkswaterstaat in consultation with the Province of Drenthe as a concrete case for the realization of solar energy. The aim here is to realize an iconic solar route within a few years that acts as a field lab (learning by doing) and provides building blocks for the realization of solar energy along other motorways.

As of June 2016, Studio Marco Vermeulen (SMV) has been involved in the design research for the spatial possibilities of the production of sustainable energy along the A37. From July 2017, the earlier concept has been built on and the design has been further developed. The focus in the second phase lied on aspects such as management, maintenance and safety (RAMSSHEEP analysis) as well as aspects such as nature, landscape and ecology.

This resulted in a complete and realistic design with a substantial generation of solar power, landscaped and with preservation of ecological values of the Rijkswaterstaat area.